Glasgow: It Takes a Tribe with Tough Mudder Founder Will Dean

AtAbc O2 Academy Glasgow
CountyGlasgow (GB057)
Official Website

Abc O2 Academy Glasgow
Glasgow (GB057)
Tel 2017-09-03
Categoria Events

Penguin Live presents an exclusive conversation with the Founder and CEO of Tough Mudder Mudder Nation, are you ready? Will Dean is the unlikely Founder of Tough Mudder, the global phenomenon known as “probably the toughest event on the planet”, that today is a tribe of over three million Mudders. In his new book It Takes A Tribe, Will sets out to share the amazing, irreverent, epic and insane true stories from the Mudder Nation tribe. Hear from Will as he takes attendees out of the mud, barbed wire, ice baths and electricity for a behind-the-scenes look at how the Tough Mudder tribe got started; speaks with infamous Mudders, heroes and legends and presents a preview of never-before-seen content from Tough Mudder. Ask Will all your burning Mudder questions about the book and find out what the evil geniuses at Tough Mudder are cooking up in its Obstacle Innovation Lab.

Attendees can expect a Mudder warm-up from Tough Mudder MCs, a meet-and-greet book signing with Will himself and plenty of other epic surprises (this isn’t your mum’s book launch). Hold onto your headbands (no, seriously bring your headbands and put them on). This is one Mudder event you don’t want to miss. Give me a HOO-RAH

"Building a business where millions of people pay money to run through the mud would be ridiculous. But Will Dean has done it." – Adam Grant, author of Originals and Give and Take #ItTakesATribe isn't a book about starting a business — it's about building an epic community.

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