22/03/2019 : Essential Digital Skills Masterclass

Essential 101 Digital Skills Masterclass

CityBirmingham
CountyWest Midlands (GB142)
Date22/03/2019
Hours09:30
CategoriaEvents
Official Website
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Birmingham
West Midlands (GB142)
Tel 2019-03-22
Categoria Events
Essential Digital Skills Masterclass

Learning and the professional self-development of digital skills can be a minefield full of acronyms, jargon and constant change in techniques.  This day of interactive workshops aims to cover the absolute essential fundamentals of digital marketing from, research, site structure, search, social, advertising, content marketing to analytics, and more.  Digital Marketing Planning - 10am to 12pm.  Buffet Lunch - 12pm to 1pm Social Media Planning - 1pm to 2.45pm Website & Social Media Analytics 3pm to 4.45pm. Delegates will gain and leave with current understandings on how to… Implement techniques to benefit from being online... Refine and analyse target consumer, markets and competitors... Develop relevant and engaging marketing content... Align digital channels to achieve business objectives...

Topics for interactive conversations covered: The 'Internet of Things' and online opportunity. Search Engine Optimization. Search Engine Marketing. Social Media Marketing. Display Marketing. Content Marketing. Email Marketing. User Experience. Online Data Analytics. Affirm how you much you already know, learn and grasp some stuff you never properly understood before and no doubt, identify some areas you’ll want to go into more deeply in the future. The aim is to stimulate, inform, inspire and empower; delegates will finish the sessions enthused with essential current digital planning techniques and their heads buzzing with new terminology, ideas and strategies... Who's it for? Entrepreneurs, SME's, B2B, B2C, Public Sector and Digital Marketers. The Trainer An accomplished traditional and digital media communications professional, with great expertise in creative led marketing solutions.
Lucas Karemo is an accredited marketer in the field of interactive growth and marketing communications. Excels where his knowledge and skills engage with people for continuous self-empowerment and business development.

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