7/01/2020 : Marketing Law Fundamentals Financial Promotions

Marketing Law Fundamentals - Financial Promotions

CountyBristol (GB017)
Official Website

Bristol (GB017)
Tel 2020-01-07
Categoria Events
Marketing Law Fundamentals Financial Promotions

Overview This course addresses the legal framework and compliance needs for financial promotions – what are the laws and codes of practice and how can you best implement for ongoing success. Who is it for? For marketing practitioners in regulated financial services and insurance sectors. Learning Outcomes Gain greater understanding key legislation e.g.  FSMA 2000, FSMA 2000 (financial promotions) DPA18 & CPRS 2008 Build better risk governance to avoid reputational damage Learn role of the regulatory authorities and their enforcement powers Explore the ASA CAP codes and how to stay within the code guidelines. Gain confidence in using powerful social media routes-to-market legally e.g. influencer and affiliate marketing Using testimonials, endorsements and user generated content lawfully Learn how to keep competitions and prize draws legal Learn the common pitfalls with product pricing, APRs, price reductions and other financial incentives.

..and so much more. CPD hours = 6 Your trainer for the day is the highly-regarded keynote speaker and trainer Duncan Smith, who develops training courses for many of the UK’s leading Professional Bodies and has delivered information law and privacy courses for the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Periodical Publishers Association (PPA).  FAQs   What can I bring into the event? Just a notepad and pen.   What's the refund policy? A full refund is offered up to seven (7) days prior to the event   Do I have to bring my printed ticket to the event? You do NOT require a printed ticket. We will have a record of your payment.   Is my registration fee or ticket transferrable? Yes. We ask that you let us know prior to the event via [email protected]   Is it ok if the name on my ticket or registration doesn't match the person who attends? Yes, that's OK.
You can transfer your ticket to another member of staff if you can't attend for some reason.  

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